Evaluation

How accurate is it?

Each test is a hypothetical game with comparable games. Truth is Google Trends interest by country for a real shipped game like it, which is never used as a comp. Every method ranks the same candidate countries. ✓ marks a correct #1.

Held-out set: 23 games with no home-country setting

Written and committed before it was ever scored, with the scorer frozen. Crowdspawn lost to an LLM with no Qloo data here. Its #1 city was Stockholm for 9 and Istanbul for 6 of the 23 games, whatever the genre. Removing that city bias afterwards did not close the gap (section 4 of docs/scenario-results.md).

Held-out results by method
MethodTrends #1 is our #1Trends #1 in our top 3Mean ρ
Crowdspawn (Qloo spawn score)1 of 231 of 230.11
LLM only (gemma4:31b)4 of 237 of 230.54
Popularity (all gamers, no game signal)0 of 231 of 23-0.33
Held-out results by game
Hypothetical gameReal game used as truthTrends top 3Crowdspawn top 3 (#1 city)LLM-only top 3
Jackpot Run: a roguelike deckbuilder about chasing huge scoring combosBalatroCA, KR, AUSE, PL, DE (Stockholm)PL, SE, CA
Dead Drop: a hardcore extraction shooter where you keep only what you carry outEscape from TarkovKR, SE, CATR, IN, ID (Delhi)PL, CZ, SE
Conveyor: a factory automation game about building ever larger production linesFactorioCZ, SE, DETR, PL, SE (Istanbul)DE, PL, SE
Gridlock: a modern city builder about traffic, zoning and servicesCities: SkylinesKR, SE, PLGB, AU, SE (London)DE, PL, CZ
Deep Shelf: an underwater survival and crafting gameSubnauticaCZ, AU, CAID, TR, IN (Jakarta)SE, CA, AU
Pulse Cutter: a VR rhythm game where you slash blocks to the beatBeat SaberCZ, CA, USSE, CA, PH (Stockholm)JP, KR, US
Apex Line: a realistic circuit racing sim for car loversGran Turismo 7JP, DE, AUSE, CA, GB (Stockholm)DE, GB, SE
Knockdown: a 3D one-on-one fighting gameTekken 8KR, PH, AUGB, SE, DE (London)JP, KR, US
Last Light: asymmetric multiplayer horror, four survivors against one killerDead by DaylightJP, KR, USPL, AR, CZ (Warsaw)BR, MX, PH
Turbo Goal: arcade ball games played with rocket-powered carsRocket LeagueFR, GB, AUTR, ID, IN (Istanbul)BR, TR, PL
Drop Zone: a realistic 100-player battle royale shooterPUBG: BattlegroundsKR, TR, INTR, IN, ID (Delhi)BR, PH, TR
Starfall Chronicles: an open-world action RPG where you collect characters through gacha bannersGenshin ImpactJP, KR, PH✓ JP, CA, US (Tokyo)✓ JP, KR, SG
Tap Empire: an idle incremental game about making numbers growCookie ClickerSE, AU, USTR, IN, ID (Istanbul)SG, KR, JP
Lantern Deep: a hand-drawn metroidvania about exploring a ruined underground kingdomHollow KnightKR, MX, CASE, DE, PL (Stockholm)PL, SE, CA
Ashen Crown: an open-world dark fantasy soulslikeElden RingCA, KR, USSE, PL, JP (Stockholm)PL, KR, JP
Squad Zero: turn-based squad tactics against an alien invasionXCOM 2KR, SG, CZSE, PL, DE (Stockholm)PL, CZ, DE
Wrench Time: a garage sim about repairing and restoring carsCar Mechanic Simulator 2021PL, CZ, SESE, JP, CA (Stockholm)✓ PL, CZ, DE
Dig Deep: a 2D sandbox adventure of digging, building and boss fightsTerrariaKR, PH, AUTR, IN, ID (Istanbul)SE, PL, CZ
Wobble Rush: a chaotic party game where dozens of players race through obstacle coursesFall GuysKR, JP, MXCA, IN, ID (Toronto)US, KR, JP
Far Drift: space exploration and survival across endless planetsNo Man's SkyCA, US, AUSE, CZ, PL (Stockholm)SE, CZ, PL
Breach Point: a 5v5 tactical shooter with hero abilitiesValorantKR, PH, SGTR, IN, PL (Istanbul)✓ KR, PL, TR
Lane Clash: real-time card battles in three-minute mobile matchesClash RoyaleMX, AR, ESTR, IN, ID (Istanbul)KR, JP, PH
Harvest Machine: a realistic farming sim with heavy machineryFarming Simulator 22PL, CZ, DESE, JP, GB (Stockholm)✓ PL, CZ, DE

Tuning set: 10 games

The scorer was designed on these games, so they are a sanity check, not a test. Half have a real-world setting, where culture anchors carry the signal. One truth game, Mumbai Gullies, was cancelled and never shipped; without it the results are: Crowdspawn (Qloo spawn score) 5 of 9, LLM only (gemma4:31b) 5 of 9, Popularity (all gamers, no game signal) 0 of 9.

Tuning results by method
MethodTrends #1 is our #1Trends #1 in our top 3Mean ρ
Crowdspawn (Qloo spawn score)6 of 108 of 100.45
LLM only (gemma4:31b)6 of 107 of 100.61
Popularity (all gamers, no game signal)0 of 100 of 10-0.43
Tuning results by game
Hypothetical gameReal game used as truthTrends top 3Crowdspawn top 3 (#1 city)LLM-only top 3
Delhi Gullies: open-world crime game set in the streets of DelhiMumbai Gullies (cancelled, never shipped)IN, US, CA✓ IN, AE, SG (Mumbai)✓ IN, AE, SG
Neon Kabukicho: a story-driven street brawler set in Tokyo's nightlife districtYakuza (series)JP, KR, SG✓ JP, KR, SG (Tokyo)✓ JP, KR, US
Leshy: a dark fantasy RPG built on Slavic folkloreThe Witcher 3: Wild HuntPL, CZ, SE✓ PL, JP, CA (Warsaw)✓ PL, CZ, DE
Hanok Online: a fantasy MMORPG from a Seoul studioLost ArkKR, CA, SGPH, SG, KR (Manila)✓ KR, PH, ID
Sultan's March: a medieval sandbox of battles and politics in AnatoliaMount & Blade II: BannerlordTR, KR, SE✓ TR, AE, IN (Istanbul)✓ TR, AE, ID
Moss Hollow: a cozy farming and village life simStardew ValleyCA, KR, PHJP, GB, CA (Tokyo)JP, KR, US
Swarmline: a cheap, fast bullet-heaven rogueliteVampire SurvivorsJP, KR, CA✓ JP, SE, GB (Tokyo)PL, KR, JP
Lane Legends: a 5v5 mobile MOBA with 10-minute matchesMobile Legends: Bang BangPH, ID, SGTR, PL, CZ (Istanbul)✓ PH, ID, KR
Touchline: a deep football club management simFootball Manager (series)KR, TR, GBTR, IN, ID (Delhi)GB, DE, ES
Long Haul: a relaxing long-distance trucking simEuro Truck Simulator 2TR, PL, CZ✓ TR, PL, IN (Istanbul)PL, CZ, DE

Audience check: Qloo's gender skew vs a player survey

For 10 genres, Qloo's female index for a panel of well-known games against the female share of each genre's players in Quantic Foundry's 2017 survey (about 270,000 gamers). Design fixed before any call. Spearman ρ 0.997; an LLM's guess (gemma4:31b) 0.991, which may be recall of this published survey. Qloo measures the skew for any comp set, including ones no survey covers.

Female share by genre: survey vs Qloo
GenreSurvey: % femaleQloo female index
Match 369+0.37
Family/Farm Sim69+0.50
Casual Puzzle42+0.10
Atmospheric Exploration41+0.10
High Fantasy MMO36-0.08
Sci-Fi MMO16-0.28
Fighting13.4-0.29
Racing6-0.39
Tactical Shooter4-0.43
Sports2-0.48

Partner check: Qloo's lists vs an LLM's

For 20 games, an LLM (gemma4:31b, no Qloo data) and Qloo each name 6 artists, podcasts, films and brands that fans of the game's comps like more than gamers in general. "Generic" is the share of names a method gives for 3 or more of the games, whatever the game: it doesn't use Qloo's scores. Lift for the LLM's names is measured with Qloo, which picked its own list by lift, so that column favours Qloo by design. Design fixed before any call.

Partner lists: Qloo vs an LLM alone
TypeGeneric names: QlooGeneric names: LLMLLM names found in QlooMedian lift: QlooMedian lift: LLM's names
artist5%32%115 of 120×1.096×1.006
podcast20%32%51 of 103×1.126×0.988
movie3%15%107 of 113×1.108×0.998
brand67%51%88 of 119×1.023×0.986

Caveats

  • Google Trends measures search interest share per country, not downloads, wishlists or sales.
  • Truth is country level; Crowdspawn ranks cities, averaged per country here.
  • Small samples: one game moves a hit rate by several points.
  • Each LLM ran once, at temperature 0, on one prompt.
  • Method, code and every number: docs/scenario-results.md, docs/backtest-results.md, docs/audience-check.md and docs/partner-check.md in the repository.