Note
A saved plan from a real Qloo run. It loads without any API keys, so the numbers are a snapshot from the day it was recorded. Another example, a game set in Delhi, shows culture anchors at work: Delhi Gullies.
Note
Checked for this game: among the countries we score, Google Trends puts Türkiye first for Euro Truck Simulator 2, a real game like it. In our evaluation Crowdspawn's #1 city was Istanbul; an LLM without Qloo data put Poland first. This game is from the set the scorer was designed on, and on 23 held-out games the LLM found the top country more often (4 vs 1). All results
Launch plan · 2026-10-20

Long Haul

Fans of Farming Simulator 22, SnowRunner, BeamNG.drive gather most in Istanbul (spawn score 1.21).

Top spawn pointIstanbul
Cities scored18
Confidence10 high · 7 medium · 1 low
Qloo calls (live / cached)0 / 101
Brief byollama_cloud · gemma4:31b

Qloo vs an LLM alone: same inputs, no taste data

We ask an LLM the same question with the same inputs and no Qloo data, then look up every name it gives in Qloo and score it the same way: how much more your comps' fans like it than gamers in general (×lift).

Spawn points: where to launch

Spawn score: taste × platform × culture · not a sales forecast
Spawn map: the bigger a city's crowd, the more your players over-index there18. Tokyo, JP: spawn score ×0.54, high confidence1817. Seoul, KR: spawn score ×0.78, high confidence1716. Chicago, US: spawn score ×0.82, high confidence1615. Los Angeles, US: spawn score ×0.84, high confidence1514. New York, US: spawn score ×0.85, high confidence1413. Toronto, CA: spawn score ×0.88, high confidence1312. Mexico City, MX: spawn score ×0.89, high confidence1211. Sydney, AU: spawn score ×0.93, medium confidence1110. Berlin, DE: spawn score ×0.94, medium confidence109. London, GB: spawn score ×0.95, medium confidence98. Paris, FR: spawn score ×0.96, medium confidence87. Sao Paulo, BR: spawn score ×1.01, low confidence76. Jakarta, ID: spawn score ×1.05, medium confidence65. Dubai, AE: spawn score ×1.06, medium confidence54. Mumbai, IN: spawn score ×1.08, medium confidence43. Warsaw, PL: spawn score ×1.12, high confidence32. Delhi, IN: spawn score ×1.13, high confidence21. Istanbul, TR: spawn score ×1.21, high confidence1
Top spawn points
top 3 crowd over-indexes below average · 1 tile = +0.02 spawn score · drag to explore
  1. 1Istanbul TR×1.21highconfidence

    1.08 taste×1.12 platform=1.21

    Taste: fans of your comp set score 0.899 on Qloo's affinity rank here, against 0.832 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 956 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q55 your comps, q56 PC, q57 mobile, q58 console

    Scout this city : what locals play, and a verdict for your game here.

  2. 2Delhi IN×1.13highconfidence

    1.04 taste×1.08 platform=1.13

    Taste: fans of your comp set score 0.911 on Qloo's affinity rank here, against 0.875 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 987 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q59 your comps, q60 PC, q61 mobile, q62 console

    Scout this city : what locals play, and a verdict for your game here.

  3. 3Warsaw PL×1.12highconfidence

    1.05 taste×1.07 platform=1.12

    Taste: fans of your comp set score 0.807 on Qloo's affinity rank here, against 0.770 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 291 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q31 your comps, q32 PC, q33 mobile, q34 console

    Scout this city : what locals play, and a verdict for your game here.

  4. 4Mumbai IN×1.08mediumconfidence

    1.03 taste×1.05 platform=1.08

    Taste: fans of your comp set score 0.911 on Qloo's affinity rank here, against 0.886 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 676 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q63 your comps, q64 PC, q65 mobile, q66 console

    Scout this city : what locals play, and a verdict for your game here.

  5. 5Dubai AE×1.06mediumconfidence

    1.04 taste×1.02 platform=1.06

    Taste: fans of your comp set score 0.935 on Qloo's affinity rank here, against 0.897 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 528 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q67 your comps, q68 PC, q69 mobile, q70 console

    Scout this city : what locals play, and a verdict for your game here.

  6. 6Jakarta ID×1.05mediumconfidence

    1.01 taste×1.04 platform=1.05

    Taste: fans of your comp set score 0.857 on Qloo's affinity rank here, against 0.845 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 1592 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q71 your comps, q72 PC, q73 mobile, q74 console

    Scout this city : what locals play, and a verdict for your game here.

  7. 7Sao Paulo BR×1.01lowconfidence

    1.03 taste×0.98 platform=1.01

    Taste: fans of your comp set score 0.883 on Qloo's affinity rank here, against 0.860 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 1967 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q43 your comps, q44 PC, q45 mobile, q46 console

    Scout this city : what locals play, and a verdict for your game here.

  8. 8Paris FR×0.96mediumconfidence

    0.98 taste×0.99 platform=0.96

    Taste: fans of your comp set score 0.803 on Qloo's affinity rank here, against 0.821 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 767 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q27 your comps, q28 PC, q29 mobile, q30 console

    Scout this city : what locals play, and a verdict for your game here.

  9. 9London GB×0.95mediumconfidence

    1.12 taste×0.85 platform=0.95

    Taste: fans of your comp set score 0.853 on Qloo's affinity rank here, against 0.759 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 1632 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q19 your comps, q20 PC, q21 mobile, q22 console

    Scout this city : what locals play, and a verdict for your game here.

  10. 10Berlin DE×0.94mediumconfidence

    0.98 taste×0.96 platform=0.94

    Taste: fans of your comp set score 0.778 on Qloo's affinity rank here, against 0.792 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 426 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q23 your comps, q24 PC, q25 mobile, q26 console

    Scout this city : what locals play, and a verdict for your game here.

  11. 11Sydney AU×0.93mediumconfidence

    1.01 taste×0.92 platform=0.93

    Taste: fans of your comp set score 0.847 on Qloo's affinity rank here, against 0.841 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 616 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q51 your comps, q52 PC, q53 mobile, q54 console

    Scout this city : what locals play, and a verdict for your game here.

  12. 12Mexico City MX×0.89highconfidence

    0.95 taste×0.94 platform=0.89

    Taste: fans of your comp set score 0.842 on Qloo's affinity rank here, against 0.887 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 955 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q47 your comps, q48 PC, q49 mobile, q50 console

    Scout this city : what locals play, and a verdict for your game here.

  13. 13Toronto CA×0.88highconfidence

    0.97 taste×0.91 platform=0.88

    Taste: fans of your comp set score 0.800 on Qloo's affinity rank here, against 0.828 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 661 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q15 your comps, q16 PC, q17 mobile, q18 console

    Scout this city : what locals play, and a verdict for your game here.

  14. 14New York US×0.85highconfidence

    0.92 taste×0.92 platform=0.85

    Taste: fans of your comp set score 0.791 on Qloo's affinity rank here, against 0.858 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 1597 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q3 your comps, q4 PC, q5 mobile, q6 console

    Scout this city : what locals play, and a verdict for your game here.

  15. 15Los Angeles US×0.84highconfidence

    0.93 taste×0.91 platform=0.84

    Taste: fans of your comp set score 0.790 on Qloo's affinity rank here, against 0.853 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 2336 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q7 your comps, q8 PC, q9 mobile, q10 console

    Scout this city : what locals play, and a verdict for your game here.

  16. 16Chicago US×0.82highconfidence

    0.90 taste×0.91 platform=0.82

    Taste: fans of your comp set score 0.765 on Qloo's affinity rank here, against 0.855 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 606 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q11 your comps, q12 PC, q13 mobile, q14 console

    Scout this city : what locals play, and a verdict for your game here.

  17. 17Seoul KR×0.78highconfidence

    0.81 taste×0.96 platform=0.78

    Taste: fans of your comp set score 0.679 on Qloo's affinity rank here, against 0.834 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 569 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q39 your comps, q40 PC, q41 mobile, q42 console

    Scout this city : what locals play, and a verdict for your game here.

  18. 18Tokyo JP×0.54highconfidence

    0.79 taste×0.68 platform=0.54

    Taste: fans of your comp set score 0.586 on Qloo's affinity rank here, against 0.738 for gamers in general (the mean of PC, console and mobile player panels). Platform: how strong your platforms are here compared with gaming overall.

    Based on 680 heatmap cells. High: at least 150 Qloo heatmap cells and spawn score at least 0.10 away from 1. Medium: at least 50 cells and spawn score at least 0.03 away from 1. Low: anything else.

    Sources: q35 your comps, q36 PC, q37 mobile, q38 console

    Scout this city : what locals play, and a verdict for your game here.

Hidden markets

Cities that rank far higher for your game than for gamers overall. Easy to miss if you only follow market size.

  • Istanbul: #1 for your game, #12 for gamers overall
  • Warsaw: #3 for your game, #16 for gamers overall
  • Jakarta: #6 for your game, #9 for gamers overall

Rivals: games your fans also love

Your comps, then the games Qloo says their fans also love, with why. q2

Your comp
Farming Simulator 22
Your comp
SnowRunner
B
Your comp
BeamNG.drive
Affinity 86.8WreckfestDriven by fans of SnowRunner 100%. Qloo tags: Fun crashes, Physics-driven gameplay, Competitive multiplayer, Deep vehicle customization.
Affinity 86.4Project CARS 3Driven by fans of SnowRunner 100%. Qloo tags: realistic, car, tracks, exciting.
Affinity 85.4American Truck SimulatorDriven by fans of SnowRunner 100%. Qloo tags: realistic physics, long-haul routes, career management, heavy vehicle simulation.
Affinity 84.3SpinTiresDriven by fans of SnowRunner 100%. Qloo tags: realism, mud racing, vehicle enthusiasts, intense.
Affinity 82.3The Crew 2Driven by fans of SnowRunner 100%. Qloo tags: motorsports, vehicle variety, social play, stunt-driven.
Affinity 81.5Need for Speed HeatDriven by fans of SnowRunner 100%. Qloo tags: car culture, deep customization, competitive, high-octane.
Affinity 81.1Forza Horizon 4Driven by fans of SnowRunner 100%. Qloo tags: car enthusiast, collector-friendly, social, photography fans.
Affinity 80.7Microsoft Flight SimulatorDriven by fans of SnowRunner 100%. Qloo tags: realistic flight physics, detailed aircraft, live weather, photorealistic world.
Affinity 80.7Microsoft FlightDriven by fans of SnowRunner 100%. Qloo tags: Flight Enthusiasts, Simulation Fans, Relaxed, Adventurous.
Affinity 80.2Forza Horizon 5Driven by fans of SnowRunner 100%. Qloo tags: great visuals, car enthusiast, community-driven, accessible.
Affinity 79.7Need for Speed: RivalsDriven by fans of SnowRunner 100%. Qloo tags: Fast-paced, Competitive, Exciting, Intense.
Affinity 79.6Hotshot RacingDriven by fans of SnowRunner 100%.

Who's in the party: your audience by age and gender

How this audience over- or under-indexes against the average, by age and gender. Source: Qloo demographics q75

24 and under-5.7%
25-29-10.5%
30-34-14.6%
35-44+1.8%
45-54-28.9%
55+-21.4%
male+37.1%
female-37.1%

Allies: partners to recruit

Legendary ≥ 95 affinity · Rare ≥ 90

Co-marketing and sponsorship leads: artists for launch events and streams, podcasts for ad reads, films and brands for collaborations. Sorted by how much more your fans like each one than gamers in general (×lift). Local picks compare against gamers in that city.

Where to market first: Podcasts ×1.08 › Films ×1.04 › Artists ×1.03 › Brands ×1.01 (median lift of each list: the medium where these fans stand out most)

rareGlobal
Jaroslav BeckAffinity 92.8 · ×1.04 vs all gamersDriven by fans of Forza Horizon 4 13%, Wreckfest 13%, American Truck Simulator 13%. Qloo tags: Electronic Dance Music, Digital Audio Workstations, Hans Zimmer, Samplers.q76
rareGlobal
FamilyJulesAffinity 92.0 · ×1.04 vs all gamersDriven by fans of Forza Horizon 4 14%, Project CARS 3 13%, Wreckfest 13%. Qloo tags: Guitar Driven, Fusion, Acoustic Guitar, Metal Covers.q76
rareGlobal
Mick GordonAffinity 93.0 · ×1.04 vs all gamersDriven by fans of Forza Horizon 4 14%, Project CARS 3 14%, Wreckfest 13%. Qloo tags: Video Game Music, 3, Industrial Metal, Metallica.q76
rareGlobal
Mike AultAffinity 92.2 · ×1.03 vs all gamersDriven by fans of Forza Horizon 4 14%, Project CARS 3 13%, Wreckfest 13%. Qloo tags: Electronic, 7, Pop, Electro.q76
rareGlobal
Friedrich HabetlerAffinity 92.9 · ×1.03 vs all gamersDriven by fans of Project CARS 3 14%, Forza Horizon 4 14%, Wreckfest 13%. Qloo tags: 10.q76
rareGlobal
Brian TueyAffinity 93.8 · ×1.03 vs all gamersDriven by fans of Project CARS 3 13%, Forza Horizon 4 13%, Wreckfest 13%. Qloo tags: Electronic.q76
rareGlobal
FalKKonEAffinity 91.6 · ×1.03 vs all gamersDriven by fans of Forza Horizon 4 13%, Project CARS 3 13%, Wreckfest 13%. Qloo tags: Engaging, Innovative, Synthwave, Danceable.q76
rareGlobal
Casey EdwardsAffinity 94.0 · ×1.03 vs all gamersDriven by fans of Forza Horizon 4 14%, Project CARS 3 13%, Wreckfest 13%. Qloo tags: Dynamic, Power, Energetic.q76
rareLocal · Istanbul
Treyarch SoundAffinity 95.0 · ×1.01 vs all gamers hereDriven by fans of Forza Horizon 4 13%, Project CARS 3 13%, Wreckfest 13%. Qloo tags: Energetic, Video Game Music, Dedicated, Metal.q80
rareLocal · Istanbul
Rick and MortyAffinity 94.6 · ×1.01 vs all gamers hereDriven by fans of Wreckfest 14%, Project CARS 3 14%, Forza Horizon 4 13%. Qloo tags: Science Fiction, Adult Animation, Animation, Absurd.q80
rareLocal · Istanbul
Elon “EDM” MuskAffinity 93.9 · ×1.01 vs all gamers hereDriven by fans of Wreckfest 13%, The Crew 2 13%, Forza Horizon 4 13%. Qloo tags: Melodic, Synthesizer, Innovation, Avicii.q80
rareLocal · Istanbul
Mike ShinodaAffinity 94.7 · ×1.01 vs all gamers hereDriven by fans of Need for Speed Heat 15%, The Crew 2 13%, Wreckfest 13%. Qloo tags: Emotional, Electronic Rock, Rap, Rap Metal.q80
rareLocal · Delhi
Aero ChordAffinity 94.6 · ×1.01 vs all gamers hereDriven by fans of SpinTires 13%, The Crew 2 13%, Wreckfest 13%. Qloo tags: Baauer, Digital Audio Workstation (DAW), Electronic, Skrillex.q83
rareLocal · Delhi
BrainAffinity 94.4 · ×1.01 vs all gamers hereDriven by fans of Wreckfest 14%, The Crew 2 14%, Need for Speed Heat 13%. Qloo tags: Electronic, Metalcore, Acid Techno.q83
rareLocal · Delhi
SlushiiAffinity 94.7 · ×1.01 vs all gamers hereDriven by fans of The Crew 2 13%, Wreckfest 13%, SpinTires 13%. Qloo tags: Emotions, Electronic, Skrillex, Dynamic.q83
rareLocal · Delhi
NeffexAffinity 94.8 · ×1.01 vs all gamers hereDriven by fans of Need for Speed Heat 14%, The Crew 2 14%, Wreckfest 14%. Qloo tags: Dynamic, Linkin Park, Versatile, Independent Rap.q83
rareLocal · Warsaw
Riot Games Music TeamAffinity 94.8 · ×1.01 vs all gamers hereDriven by fans of Need for Speed Heat 13%, Wreckfest 13%, Project CARS 3 13%. Qloo tags: Rock, Video Game Music, Electronic, Dedicated.q86
rareLocal · Warsaw
ScrimAffinity 93.9 · ×1.00 vs all gamers hereDriven by fans of Wreckfest 14%, The Crew 2 14%, Need for Speed Heat 13%. Qloo tags: Cloud-Textured, Three 6 Mafia, Emo Rap, Dark.q86
rareLocal · Warsaw
Jake PaulAffinity 94.0 · ×1.00 vs all gamers hereDriven by fans of The Crew 2 15%, Wreckfest 14%, Need for Speed Heat 13%. Qloo tags: Trap Rap, Energetic, No Wave, Provocative.q86

Launch actions: what to do in your top 3 cities

#1 · TR
Istanbul

Localise into
Turkish

Geo-target
41.01, 28.98 · 30 km radius

Local partners
PS I Love You XOXO: PlayStation Podcast by Kinda Funny (podcast, ×1.03)The Talk Show With John Gruber (podcast, ×1.02)Creed II (movie, ×1.02)

Audience
Strongest age band 35-44 (+1.8%); leans male (+37.1%) (whole audience)

#2 · IN
Delhi

Localise into
Hindi, English

Geo-target
28.61, 77.21 · 30 km radius

Local partners
Hotel Mumbai (movie, ×1.03)Aero Chord (artist, ×1.01)Mission: Impossible - Fallout (movie, ×1.01)

Audience
Strongest age band 35-44 (+1.8%); leans male (+37.1%) (whole audience)

#3 · PL
Warsaw

Localise into
Polish

Geo-target
52.23, 21.01 · 20 km radius

Local partners
Giant Bombcast (podcast, ×1.03)The Comedy Button (podcast, ×1.02)Shut Up & Sit Down (podcast, ×1.01)

Audience
Strongest age band 35-44 (+1.8%); leans male (+37.1%) (whole audience)

Copied from the plan, with no AI. Languages come from a static table, not Qloo; the radius is the one Qloo's heatmap used. The CSV is a plain spreadsheet, not an ad platform's import format.

Battle plan: the brief

Written by gemma4:31b, grounded on Qloo data

Where to Launch

Based on the affinity index, the top three cities for Long Haul are Istanbul with a spawn score of 1.21 and high confidence q55, Delhi with a spawn score of 1.12 and high confidence q59, and Warsaw with a spawn score of 1.12 and high confidence q31.

Who the Players Are

The audience skews male by +37.1% and female by -37.1% q75. Age skews include +1.8% for 35-44, -5.7% for 24 and under, -10.5% for 25-29, -14.6% for 30-34, -28.9% for 45-54, and -21.4% for 55+ q75.

Who to Partner With

Potential partners include artists Jaroslav Beck, FamilyJules, Mick Gordon, Mike Ault, and Friedrich Habetler q76. Brand partnerships could include Newegg, Digital Storm Online, ASTRO Gaming, Turtle Beach, and EVGA Corporation q79.

How to Split the Budget

From a total budget of $5,000.00, allocate 21.34% ($1,066.79) to Istanbul q55, 19.82% ($991.03) to Delhi q59, and 19.71% ($985.75) to Warsaw q31.

Caveats

The game is compared to Farming Simulator 22, SnowRunner, and BeamNG.drive q1. Similar titles include Wreckfest, Project CARS 3, American Truck Simulator, SpinTires, The Crew 2, Need for Speed Heat, Forza Horizon 4, and Microsoft Flight Simulator q2.

Read this before you spend

  • Affinity index, not a sales forecast.
  • Qloo measures taste affinity from consumption data, not sales or wishlists.
  • New indie games are usually not in Qloo yet, so the plan works through comparable games.
  • City-level results cannot be validated with free public data.
  • Brands are global: Qloo brand affinity ignores location.
  • Spawn score = taste lift x platform fit x culture fit, all from Qloo heatmaps.
  • Accuracy: on held-out games with no real-world setting, an LLM without Qloo data found the top country (by Google Trends) more often than this ranking, which has a city-level bias. It does better when the game has a real-world setting. A Steam-review backtest on 6 shipped games also lost to plain popularity. Numbers: docs/scenario-results.md and docs/backtest-results.md.
  • Treat the ranking as a taste-informed starting hypothesis and test it with small campaigns.
  • Launch actions: languages come from a static table, not Qloo. The geo-target radius is the one Qloo's heatmap used.
Open Qloo traceAdvanced: pick comps yourself